Valerie is a graduate of Ithaca College with more than 20 years as a creative professional and a background in marketing, sales, creative development and business strategy. Her specialties include: creative concepting, media negotiation, copywriting, promotions, event planning, TV/radio production, and marketing and business plan development. She is three-time past president and current state chairperson of the American Advertising Federation.
Valerie is a stickler for the smallest details, with a penchant for getting it 100 percent right no matter what “it” is. Yet she’s also about the most laidback business owner and manager you’ll ever meet or are lucky enough for whom to work. Which is a bit of an enigma for a driven entrepreneur, but somehow she makes it work. Val is a dedicated mother of a precocious son named Ryan William Staggs, after whom the Agency is named. She juggles motherhood, her staff, her dogs and ongoing education with the warmth, patience and gentle humor of Mr. Rogers while running her business with the controlled calculation of Jason Bourne.